top of page

Art Thinking Lounge

Hakuhodo Inc. x Ars Electronica Futurelab

Art & Business Platform

2025 & 2024

The Art Thinking Lounge is a platform where art and social innovation meet to transform mindsets. Created by Hakuhodo Inc. and Ars Electronica, it showcases Art Thinking—a future-oriented methodology that fosters diverse perspectives, creative questioning, and open dialogue. First presented at the Ars Electronica Festival 2024, it introduces newcomers to strategies and prototypes that address societal challenges.
 
Framework
In 2024, the focus was on establishing the Lounge as a space where businesses could experiment by presenting prototypes alongside artists, collaboratively reshaping them into socially oriented innovations. In 2025, the exhibition was given a curatorial framework under the theme “Future Citizen Kit.” Across both years, I curated the Lounge, and contributed to conceptualizing and developing creative tools, including the Citizen Manifesto, Art Thinking ABC, and the Art Thinking Harvesting Kit.
 
Innovative Artworks
Citizen Manifesto is an interactive installation for civic participation, transforming citizens’ ideas into AI-generated posters that form a collective manifesto. Art Thinking ABC and the Harvesting Kit help visitors understand the methodology of Art Thinking and apply it themselves, linking key Art Thinking concepts to inspiring artworks during the festival
Interactive tours for citizens & networking formats for businesses
I was also part of initiating curated tours and networking formats to present prototypes more deeply and engagingly. In 2025, I co-organized the Art Thinking Experience with Hakuhodo and the Fashion Frontiers program as creative tour format for festival visitors. In 2024, I hosted the Dialogue Breakfast for partners from Mitsubishi Electric, connecting them with artists, activists, and citizens while applying my Re-Writing the Script methodology on one their experimental prototype Re-Writing the Script of AI SPEC. Thereby, I consulted them on making their AI comic installation accessible to European festival visitors and collect ideas for the future of integration of AI in our daily life routines.
 
Throughout the years, Art Thinking Lounge engaged individuals from all backgrounds in exploring ways to shape a better future. With growing interest in Japan, Hakuhodo Inc. and the Ars Electronica Futurelab are considering pop-up events across the country.

Credit:

Ars Electronica: Denise Hirtenfelder, Nicolas Naveau, Emiko Ogawa, Hideaki Ogawa, Chiara Croci, Marco Rainer

Hakuhodo Inc.

Mitsubishi Electric

Photos: Bettina Gangl, tom mesic, flap, vog.photo

bottom of page