The Collective Transformation Lab is an enlightening self-reflection platform with the goal to deeply understand individual and collective human behavior in relation to social challenges of the advancing 21st century and to provide personalized strategies. 
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In 2022, Godot Inc. and Ars Electronica Futurelab launched a multi-year collaboration to develop prototypes that promote the transparent and ethical use of AI and emerging technologies, aiming to enhance consumer trust and reduce biases. Through an Art Thinking Workshop aimed at identifying strategic research directions for the collaboration, the concept of the Collective Transformation Lab was born.

Anatomy of Nudging 

Simultaneously, the idea for its first playful installation, Anatomy of Nudging, was conceived. This installation demonstrated Godot’s NudgeAI, which promotes behavior change through personalized messages. To build trust, we visualized the technology as an analog structure, engaging Ars Electronica festival visitors to take on a challenge where they used suggested behavior-change techniques to interact with strangers, experiencing the functions of the technology firsthand.
 
Moreover, in a workshop, we identified three core values for Godot to communicate its commitment to trustworthy AI: Social Technology (AI that benefits citizens), Inclusivity (respect for user diversity and authenticity), and Transparency (building trust through openness).